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Sunday, 10 May 2015

Teaching Yourself Search Engine Optimization

Search Engine Optimization is the process of making a website rank higher for relevant searches. It is an ongoing process and the more competitive the niche, the harder it is to get a website to rank higher. However, if done well, Search Engine Optimization can bring about 80% of your website traffic.

To start with, you should understand the basis of Search Engine Optimization. There are two aspects to it.
  • On Site Optimization: This includes adding appropriate, keyword rich content to your site and adding meta keywords, meta descriptions, title tags, alt tags and H1 tags to every page of content.
  • Off Site Optimization: This includes link building. It is very important to build good backlinks to your website. This makes sure that search engines find your website and then ascertain the quality of your site.
There are a lot of steps involved in SEO, but all of them come down to the above categories.
Some of the key terms that you should know are:
  • Keywords
  • Backlinks/Incoming Links
  • Anchor Text
  • Meta Tags
  • Alt Tags
  • H1 Tags
  • Title Tags
It would help you to know some basic HTML, but you don't have to.
There are a number of Ebooks and expenses courses that can help you to learn SEO. However, you don't need these. You can go online and learn SEO for free. Some of the best places to learn about SEO are:
  • Digital Point Forums
  • Wickedfire Forums
  • problogger.com
  • Warrior Forums
These sites are full of resources and people who will help you learn all you need to know about SEO.
Once you go through these resources, you should start to try what you learn on your website. Do the basics well and keep building quality backlinks and you will find success.
Keep in mind, success will not come overnight. Like anything worthwhile, Search Engine Optimization takes time to learn and perfect but success is guaranteed if you are willing to put in the hard work.
Seeking for website optimization company that helps you generate more leads from Google? Look for Dougles Chan - The Search Engine Guru.

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